BUSINESS NETWORKING
Whether you are a self-employed professional or a business owner, the marketing landscape has changed dramatically in recent times and the old ways are dead and gone forever. In this new age of dominance by business and social networks, consumers are more active, they are smarter, and they have their online communities to turn to for advice and opinions about anything and everything; the modern consumer is indeed well connected!
If the online presence of your business is still dependent and limited to just banners, blogging, and Pay-Per-Click or keyword advertising campaigns, it's missing out big time! Your business really needs to exploit the networking opportunities available via the internet on business and social network sites. Maximize your business potential by utilizing the various online networking tools to connect, communicate and interact with your customers, prospects, employees as well as your business partners or associates.
 | .png) | BUILD RELATIONSHIPS WITH CUSTOMERS AND PROSPECTS | | DRIVE TRAFFIC AND IMPROVE BRAND AWARENESS VIA eCAMPAIGNS | | SELL MORE PRODUCTS QUICKLY VIA REVERSE AUCTIONS |
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With the right approach, you can leverage on the masses in such networks to drive traffic to your site, to drive brand awareness, and indeed to even be your sales force!
So what is the correct approach? At A2ZProfiles.com, we consider that the only correct and fair approach is one where there is a win-win situation for all parties concerned.
Granted that every site needs to make money in order to survive, most business and social networking sites have engineered various means to channel contextually matched advertisements on to their pages in the hope that some of their members would click on those ads and when they do, the site earns a portion of the advertising fee paid by the advertiser. So, basically the members do all the clicking "work" and get nothing for it while the site gets to share the financial benefits with the platforms that serve those ads. Clever!
However, the above business model is not altogether fair to consumers or members of the network and that is why we set out to change this modus operandi completely. Instead of just the site enjoying a share of the advertising dollars, we allow advertisers to utilize their advertising dollars for rewarding members who are doing the "work"; this is achieved through the use of AZPs.
With our eCampaigns implementation, advertisers can now create eCampaigns in the form of a Quiz or a Survey with a minimum eCampaign budget of just USD 50, equivalent to 5,000 AZPs. Businesses of all sizes can easily afford to utilize this powerful platform feature to drive traffic and to increase brand awareness by offering AZP based rewards to members who answer their quizzes correctly or for completing surveys. Upon completion, users can optionally be driven to the advertiser's external website.
Advertisers do not need to bid and pay for expensive keywords anymore! On the contrary, advertisers can now determine how much they are willing to pay for interacting with a member in a completely qualified manner. Furthermore, the manner in which this is presented is totally non-intrusive and is therefore receptive to members; they participate if and when they want to earn AZPs offered by advertisers; and for every AZP awarded, the advertiser is assured that a real person has been exposed to its brand and business offerings - a win - win situation!