eCAMPAIGNS

Use eCampaigns to drive traffic to your profile page or to your external website. If you are looking to improve your brand's awareness, eCampaigns will serve you equally well.

eCampaigns can target members:

• by Country
• by Gender
• and by Age Group

An eCampaign can either be a Quiz or a Survey:

• Quiz          - you can set up to 10 questions in a quiz, with each question having 3 possible answers where only 1 is correct (answers to quiz questions can be found on your profile pages including eProfiles about your business, products and services)

• Survey     - you can set up to 10 questions in a survey, with each question having 5 possible responses

eCampaigns are driven by AZPs as follows:

• When you create an eCampaign, you must set aside a budget for the eCampaign (the min. is USD 50 or 5,000 AZPs) - you will concurrently be charged a separate service fee equivalent to 15% of the eCampaign's budget i.e. for a minimum eCampaign budget of 5,000 AZPs, you must have at least 5,750 AZPs in your AZP Account in order to successfully create an eCampaign. 5,000 AZPs will be set aside in the Escrow A/C for payment of AZP rewards to participating members while 750 AZPs will be paid to the platform as the service fee. The service fee is not refundable; however, any unpaid/unused AZP budget in Escrow A/C will be refunded in the event that an eCampaign is cancelled at any time. 

• As the sponsor of the eCampaign, you decide how many AZPs you are willing to award to a participating member
• if the member answers all quiz questions correctly
• if the member completes the survey
• NOTE: Members are allowed to earn once only from any eCampaign

• You can also offer additional bonus AZPs to the participating member by opting to target at 'Members & Direct Referrals'
• 'Direct Referrals' are people who signed up following an invitation from a member and they are tracked accordingly
• When a member, say John, participates in your eCampaign, an email is sent to John's Direct Referrals to inform them about your eCampaign
• Each time one of these Direct Referrals responds and participates in that same eCampaign,  John will be awarded the additional bonus AZPs 

• Upon completion of the quiz or survey, you can also opt to redirect the participating member to your website - increasing your site traffic and boosting site rankings

All the above occurs in a non-intrusive manner; eCampaigns are collectively listed under the eCAMPAIGNS option and members who want to earn AZPs will have to visit the eCampaigns page on their own accord. The above methods offer sponsor's a fair and accountable approach to driving traffic as well as improving brand awareness. The sponsor no longer needs to get into a bidding war on keywords for better placement; the budget and quantum of award is solely at the sponsor's own discretion.

Most significantly, unlike other forms of internet marketing and advertising, eCampaigns allow advertising dollars to directly benefit those that matter most to them - their customers and prospects!

*** As an added bonus for the sponsor, every eCampaign created entitles the sponsor to one entry in the Lucky Draw Programme where the prize ranges from  USD 1,000 up to USD 1,000,000!